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Customer Relationship management (212-16) practice exams

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Customer Relationship Management Exam Details

Customer Relationship Management is one of the exam that can be chosen out of others available to obtain CEP (Certified e-Business Professional) Certification.

Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment.

Exam Objectives include the following

  • Overview of CRM
  • Developing a Customer Strategy
  • Customer Lifecycle Management and Lifetime Value
  • CRM Technology
  • Operational CRM , Analytical CRM , Collaborative CRM
  • CRM Project Management
  • Building a Business Case for CRM

Exam Information

  • Passing score : 70%
  • Duration of the exam : 3.5 hours
  • No of Questions : 170 questions
  • Test Format : Multiple choice